Virtual Brand Community Experience, Identification, and Electronic Word-of-mouth

Lin Qiao; Mengmeng Song; Nan Wang

doi:10.1080/08874417.2019.1661805

Virtual Brand Community Experience, Identification, and Electronic Word-of-mouth

Lin Qiao, Mengmeng Song, Nan Wang

Eastern Illinois University

Producción científica › revisión exhaustiva

Idioma original	American English
Publicación	Journal of Computer Information Systems
DOI	https://doi.org/10.1080/08874417.2019.1661805
Estado	Published - oct 9 2019

Disciplines

Psychology
Public Relations and Advertising

Acceder al documento

10.1080/08874417.2019.1661805Licencia: Unspecified

Otros archivos y enlaces

https://www.tandfonline.com/doi/full/10.1080/08874417.2019.1661805

Citar esto

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title = "Virtual Brand Community Experience, Identification, and Electronic Word-of-mouth",

author = "Lin Qiao and Mengmeng Song and Nan Wang",

note = "Despite recognizing the importance of virtual brand community (VBC) and the existence of different types of electronic word-of-mouth (eWOM) behaviors (e.g., opinion giving, opinion passing and opinion seeking), the existing literature remains inadequate regarding the influences of VBC experiences and identification on eWOM.",

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