@article{5d4ac4ebc12e4edf825de7ec3dd657da,
title = "Understanding Japanese consumer behaviour and cultural relevance of gift giving",
keywords = "Consumer behaviour, Cultural behaviour, Cultural relevance, Gift-giving, Japan, Retail",
author = "Lina Suarez and Nichole Hugo and Paris, \{Cody Morris\}",
note = "Publisher Copyright: {\textcopyright} 2020 AJHTL Authors.",
year = "2020",
language = "English",
volume = "9",
journal = "African Journal of Hospitality, Tourism and Leisure",
issn = "2223-814X",
number = "1",
}