The impact of brand equity on vertical integration in franchise systems

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@article{72c200bdc577434caf24875440591d0b,

title = "The impact of brand equity on vertical integration in franchise systems",

author = "Mohammad Kayed and Manish Kacker and Ruhai Wu and Farhad Sadeh",

year = "2025",

month = jun,

day = "1",

doi = "10.1016/j.jretai.2025.01.007",

language = "English",

volume = "101",

pages = "197--216",

journal = "Journal of Retailing",

issn = "0022-4359",

number = "2",

}

TY - JOUR

T1 - The impact of brand equity on vertical integration in franchise systems

AU - Kayed, Mohammad

AU - Kacker, Manish

AU - Wu, Ruhai

AU - Sadeh, Farhad

PY - 2025/6/1

Y1 - 2025/6/1

U2 - 10.1016/j.jretai.2025.01.007

DO - 10.1016/j.jretai.2025.01.007

M3 - Article

SN - 0022-4359

VL - 101

SP - 197

EP - 216

JO - Journal of Retailing

JF - Journal of Retailing

IS - 2

ER -