The Effective Delivery of Franchisor Services: A Comparison of U.S. and German Support Practices for Franchisees

Marko Grünhagen; Robin B. DiPietro; Robert E. Stassen; Lorelle Frazer; Marko Grunhagen

doi:10.1080/10466690802064034

The Effective Delivery of Franchisor Services: A Comparison of U.S. and German Support Practices for Franchisees

Marko Grünhagen
, Robin B. DiPietro
, Robert E. Stassen
, Lorelle Frazer
, Marko Grunhagen

Eastern Illinois University

Eastern Illinois University
University of Nebraska - Lincoln
University of Arkansas
Griffith University

Producción científica › revisión exhaustiva

Idioma original	American English
Publicación	Journal of Marketing Channels
Volumen	15
DOI	https://doi.org/10.1080/10466690802064034
Estado	Published - sept 10 2008

Disciplines

Economics
Marketing

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10.1080/10466690802064034Licencia: Unspecified

Otros archivos y enlaces

https://www.tandfonline.com/doi/full/10.1080/10466690802064034

Citar esto

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title = "The Effective Delivery of Franchisor Services: A Comparison of U.S. and German Support Practices for Franchisees",

author = "Marko Gr{\"u}nhagen and DiPietro, \{Robin B.\} and Stassen, \{Robert E.\} and Lorelle Frazer and Marko Grunhagen",

note = "Conventional wisdom suggests that more services offered by franchisors should lead to fewer complaints from franchisees, and that franchisees ought to be better off with additional support provided. We set out to differentiate those services that are truly effective and are perceived as beneficial by franchisees from those that may have little effect or may even be perceived as counterproductive.",

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AU - Stassen, Robert E.

AU - Frazer, Lorelle

AU - Grunhagen, Marko

N1 - Conventional wisdom suggests that more services offered by franchisors should lead to fewer complaints from franchisees, and that franchisees ought to be better off with additional support provided. We set out to differentiate those services that are truly effective and are perceived as beneficial by franchisees from those that may have little effect or may even be perceived as counterproductive.

PY - 2008/9/10

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