“The Biggest Scoop in Advertising History”: Personality Marketing, G.B.S., and the Near-Testimonial

Christopher Wixson

doi:10.1007/978-3-319-78628-5_4

“The Biggest Scoop in Advertising History”: Personality Marketing, G.B.S., and the Near-Testimonial

Eastern Illinois University

Producción científica › revisión exhaustiva

Idioma original	American English
Publicación	Default journal
DOI	https://doi.org/10.1007/978-3-319-78628-5_4
Estado	Published - ene 1 2018

Disciplines

Public Relations and Advertising
Political Science
Marketing

Acceder al documento

10.1007/978-3-319-78628-5_4Licencia: Unspecified

Otros archivos y enlaces

https://link.springer.com/chapter/10.1007/978-3-319-78628-5_4

Citar esto

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