@article{7eac1e27710548849abf085914704b9c,
title = "Survey on the effectiveness of promotional and communication strategies adopted by financial services",
author = "Farhad Sadeh and Birjandi, \{Rosa H.\} and Alireza Miremadi",
note = "High volume domestic and international trade and business and their risks, force companies and business people to use financial services such as banks and insurance companies much more than ever. However, heavy competition in this industry impels financial service managers to work hard on their marketing strategies and plans.",
year = "2012",
month = nov,
day = "7",
doi = "10.5897/AJBM11.2554",
language = "American English",
volume = "6",
journal = "African Journal of Business Management",
}