Principles and Practices of Public Relations Campaigns

Rashmi Thapaliya

Principles and Practices of Public Relations Campaigns

Eastern Illinois University

Producción científica

Resumen

 This course examines the methods and approaches to planning,
 pitching, and implementing public relations campaigns. It introduces students to a
 stakeholder approach to developing campaign strategy including preparing a project
 proposal, managing a campaign, and evaluating a campaign’s success. The techniques
 addressed in this course are applicable to diverse clients and build on prior knowledge of
 public relations writing.

Idioma original	American English
Estado	Published - 2019

Disciplines

Communication
Public Relations and Advertising

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CMN 4919 001.pdfFinal published version, 149 KBLicencia:

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