@article{7caf9fea4bd34bda8b1faafc04535649,
title = "Prescription and Petrifaction: Proprietary Medicine, Health Marketing, and Misalliance",
author = "Christopher Wixson",
note = "Christopher Wixson Part of the Bernard Shaw and His Contemporaries book series (BSC) The author charts Shaw's relationship to the proprietary medicine industry and its marketing practices, suggesting that the playwright was profoundly indebted for his professional success to the techniques through which these ersatz remedies were promoted (techniques he frequently criticized), arguing that his relationship with the industry was symbiotic rather than simply antagonistic.",
year = "2018",
month = jan,
day = "1",
doi = "10.1007/978-3-319-78628-5\_2",
language = "American English",
journal = "Default journal",
}