Order-of-entry effects for service firms in developing markets: An examination of multinational advertising agencies

Peter Magnusson; Stanford A. Westjohn; David J. Boggs

doi:10.1509/jimk.17.2.23

Order-of-entry effects for service firms in developing markets: An examination of multinational advertising agencies

Peter Magnusson, Stanford A. Westjohn, David J. Boggs

Producción científica › revisión exhaustiva

Idioma original	English
Páginas (desde-hasta)	23-41
Número de páginas	19
Publicación	Journal of International Marketing
Volumen	17
N.º	2
DOI	https://doi.org/10.1509/jimk.17.2.23
Estado	Published - 2009

ASJC Scopus Subject Areas

Business and International Management
Marketing

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10.1509/jimk.17.2.23

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