Multibrand, multisystem and multirole franchising: A qualitative exploration and framework development in Brazil

Marko Grünhagen; Marko Grünhagen; Manuel González-Díaz; Dildar Hussain; Haroldo Monteiro da Silva Filho; Marko Grunhagen

doi:10.1080/00472778.2020.1800353

Multibrand, multisystem and multirole franchising: A qualitative exploration and framework development in Brazil

Marko Grünhagen
, Marko Grünhagen
, Manuel González-Díaz
, Dildar Hussain
, Haroldo Monteiro da Silva Filho
, Marko Grunhagen

Eastern Illinois University

Eastern Illinois University
University of Rijeka
University of Oviedo
Rennes School of Business , France

Producción científica › revisión exhaustiva

Idioma original	American English
Publicación	Journal of Small Business Management
DOI	https://doi.org/10.1080/00472778.2020.1800353
Estado	Published - ago 25 2020

Disciplines

Business
Library and Information Science

Acceder al documento

10.1080/00472778.2020.1800353Licencia: Unspecified

Otros archivos y enlaces

https://www.tandfonline.com/doi/pdf/10.1080/00472778.2020.1800353

Citar esto

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author = "Marko Gr{\"u}nhagen and Marko Gr{\"u}nhagen and Manuel Gonz{\'a}lez-D{\'i}az and Dildar Hussain and \{da Silva Filho\}, \{Haroldo Monteiro\} and Marko Grunhagen",

note = "We investigate franchisees' rationales for ownership constellations beyond single brands or systems. Through exploratory interviews with Brazilian franchisees, reasoning and process of how franchisees develop their multibrand, multisystem and multirole portfolio is elucidated. Franchisees in Brazil with ownership stakes in more than one brand/system aim to keep units within their monitoring range, while diversifying to mitigate risk of their portfolios.",

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AU - da Silva Filho, Haroldo Monteiro

AU - Grunhagen, Marko

N1 - We investigate franchisees' rationales for ownership constellations beyond single brands or systems. Through exploratory interviews with Brazilian franchisees, reasoning and process of how franchisees develop their multibrand, multisystem and multirole portfolio is elucidated. Franchisees in Brazil with ownership stakes in more than one brand/system aim to keep units within their monitoring range, while diversifying to mitigate risk of their portfolios.

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