@article{cebf729e1a124b38b37b6f0cc36f47d6,
title = "Multibrand, multisystem and multirole franchising: A qualitative exploration and framework development in Brazil",
author = "Marko Gr{\"u}nhagen and Marko Gr{\"u}nhagen and Manuel Gonz{\'a}lez-D{\'i}az and Dildar Hussain and {da Silva Filho}, {Haroldo Monteiro} and Marko Grunhagen",
note = "We investigate franchisees' rationales for ownership constellations beyond single brands or systems. Through exploratory interviews with Brazilian franchisees, reasoning and process of how franchisees develop their multibrand, multisystem and multirole portfolio is elucidated. Franchisees in Brazil with ownership stakes in more than one brand/system aim to keep units within their monitoring range, while diversifying to mitigate risk of their portfolios.",
year = "2020",
month = aug,
day = "25",
doi = "10.1080/00472778.2020.1800353",
language = "American English",
journal = "Journal of Small Business Management",
}