Franchising in the Balkans: History, status, and challenges

Marko Grünhagen; Nada Mumdžiev; Barbara Harča; Tamara Milenković-Kerković; Jasmina Dlačić; Marko Grunhagen

doi:10.1080/1046669X.2019.1646188

Franchising in the Balkans: History, status, and challenges

Marko Grünhagen
, Nada Mumdžiev
, Barbara Harča
, Tamara Milenković-Kerković
, Jasmina Dlačić
, Marko Grunhagen

Eastern Illinois University

Eastern Illinois University
Business and Management Department, Webster Vienna Private University, Vienna, Austria;
University of Rijeka
University of Niš

Producción científica › revisión exhaustiva

Idioma original	American English
Publicación	Journal of Marketing Channels
Volumen	26
DOI	https://doi.org/10.1080/1046669X.2019.1646188
Estado	Published - ene 2 2020

Disciplines

Economics
Political Science
Marketing

Acceder al documento

10.1080/1046669X.2019.1646188Licencia: Unspecified

Otros archivos y enlaces

https://www.bib.irb.hr/1048345

Citar esto

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note = "Since the Balkans have not been covered with regards to franchising in any comprehensive fashion in the past, this study represents a first look at the topic in this part of the world and contributes to the literature on franchising in emerging economies.",

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AU - Dlačić, Jasmina

AU - Grunhagen, Marko

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