@article{5f4735be11054905a6f19c154c3221cb,
title = "Franchising in Southeast Asia: prerequisites, progress and prospects",
author = "Andrew Terry and Marko Gr{\"u}nhagen and Marko Grunhagen",
note = "Franchising is an international phenomenon which has long developed beyond its relatively humble origins in the US. It has expanded as a significant business activity into all regions of the world and is a key driver of internationalization in an increasingly integrated global economy.",
year = "2017",
month = oct,
day = "27",
doi = "10.4337/9781785364181.00035",
language = "American English",
journal = "Default journal",
}