Franchising During Times of Economic Recession: A Longitudinal Analysis of Automotive Service Franchises

Marko Grünhagen; Richard L. Flight; David J. Boggs; Marko Grunhagen

doi:10.1080/1046669X.2011.533113

Franchising During Times of Economic Recession: A Longitudinal Analysis of Automotive Service Franchises

Marko Grünhagen, Richard L. Flight, David J. Boggs, Marko Grunhagen

Eastern Illinois University

Eastern Illinois University

Producción científica › revisión exhaustiva

Idioma original	American English
Publicación	Journal of Marketing Channels
Volumen	18
DOI	https://doi.org/10.1080/1046669X.2011.533113
Estado	Published - ene 1 2011

Disciplines

Economics
Marketing
Labor Economics

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10.1080/1046669X.2011.533113Licencia: Unspecified

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https://www.tandfonline.com/doi/abs/10.1080/1046669X.2011.533113

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title = "Franchising During Times of Economic Recession: A Longitudinal Analysis of Automotive Service Franchises",

author = "Marko Gr{\"u}nhagen and Flight, \{Richard L.\} and Boggs, \{David J.\} and Marko Grunhagen",

note = "This study sheds light on how franchise companies weather periods of recession versus growth periods, based on firm-specific factors in contrast to exogenous influences over a 21-year period. Specifically, the analysis focuses on the 1984-2004 time period of franchise businesses in the automotive services sector, compiled from the Franchise Annual from 1985 through 2005.",

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N1 - This study sheds light on how franchise companies weather periods of recession versus growth periods, based on firm-specific factors in contrast to exogenous influences over a 21-year period. Specifically, the analysis focuses on the 1984-2004 time period of franchise businesses in the automotive services sector, compiled from the Franchise Annual from 1985 through 2005.

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