@article{4bb6cd5ed4e343fc80765355cce43313,
title = "Entrepreneurs or Investors: Do Multi‐unit Franchisees Have Different Philosophical Orientations?",
author = "Marko Grunhagen and Mittelstaedt, \{Robert A\}",
note = "First published: Although multi‐unit ownership has become the dominant form of franchising in the United States, the motivations for either franchisor or franchisee to participate in these agreements continue to be the subject of debate. This study looks at the issue from the perspective of the franchisee.",
year = "2005",
month = jul,
day = "1",
doi = "10.1111/j.1540-627X.2005.00134.x",
language = "American English",
volume = "43",
journal = "Journal of Small Business Management",
}