Engaging through stories: Effects of narratives on individuals’ skepticism toward corporate social responsibility efforts

Sifan Xu; Anna Kochigina

doi:10.1016/J.PUBREV.2021.102110

Engaging through stories: Effects of narratives on individuals’ skepticism toward corporate social responsibility efforts

Sifan Xu, Anna Kochigina

Eastern Illinois University

University of Tennessee

Producción científica › revisión exhaustiva

Idioma original	American English
Publicación	Public Relations Review
Volumen	47
DOI	https://doi.org/10.1016/J.PUBREV.2021.102110
Estado	Published - dic 1 2021

Disciplines

Psychology

Acceder al documento

10.1016/J.PUBREV.2021.102110Licencia: Unspecified

Otros archivos y enlaces

https://www.sciencedirect.com/science/article/pii/S036381112100103X

Citar esto

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title = "Engaging through stories: Effects of narratives on individuals{\textquoteright} skepticism toward corporate social responsibility efforts",

author = "Sifan Xu and Anna Kochigina",

note = "CSR communication through narratives is effective in reducing CSR skepticism. * Narratives increased participants' engagement with the video message. * Narratives affected almost all of the previously identified dimensions of CSR skepticism. * Skepticism toward CSR outcomes and management constitute a great deal of CSR skepticism.",

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AU - Xu, Sifan

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N1 - CSR communication through narratives is effective in reducing CSR skepticism. * Narratives increased participants' engagement with the video message. * Narratives affected almost all of the previously identified dimensions of CSR skepticism. * Skepticism toward CSR outcomes and management constitute a great deal of CSR skepticism.

PY - 2021/12/1

Y1 - 2021/12/1

UR - https://www.sciencedirect.com/science/article/pii/S036381112100103X

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