Emerging Consumer Perspectives on American Franchise Offerings: Variety Seeking Behavior in China

Marko Grünhagen, Rajiv P. Dant, Mingxia Zhu, Marko Grunhagen

Producción científica › revisión exhaustiva

Idioma original	American English
Publicación	Journal of Small Business Management
Volumen	50
DOI	https://doi.org/10.1111/j.1540-627X.2012.00368.x
Estado	Published - oct 1 2012

Disciplines

@article{fa2ec838cb984e67977c6753bada71ac,

title = "Emerging Consumer Perspectives on American Franchise Offerings: Variety Seeking Behavior in China",

author = "Marko Gr{\"u}nhagen and Dant, \{Rajiv P.\} and Mingxia Zhu and Marko Grunhagen",

note = "View more > View less >",

year = "2012",

month = oct,

day = "1",

doi = "10.1111/j.1540-627X.2012.00368.x",

language = "American English",

volume = "50",

journal = "Journal of Small Business Management",

}

TY - JOUR

T1 - Emerging Consumer Perspectives on American Franchise Offerings: Variety Seeking Behavior in China

AU - Grünhagen, Marko

AU - Dant, Rajiv P.

AU - Zhu, Mingxia

AU - Grunhagen, Marko

N1 - View more > View less >

PY - 2012/10/1

Y1 - 2012/10/1

UR - https://research-repository.griffith.edu.au/handle/10072/57643

U2 - 10.1111/j.1540-627X.2012.00368.x

DO - 10.1111/j.1540-627X.2012.00368.x

M3 - Article

VL - 50

JO - Journal of Small Business Management

JF - Journal of Small Business Management

ER -