Emerging Consumer Perspectives on American Franchise Offerings: Variety Seeking Behavior in China

Marko Grünhagen, Rajiv P. Dant, Mingxia Zhu, Marko Grunhagen

Producción científica › revisión exhaustiva

Idioma original	American English
Publicación	Journal of Small Business Management
Volumen	50
DOI	https://doi.org/10.1111/j.1540-627X.2012.00368.x
Estado	Published - oct 1 2012

Disciplines

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