Effects of US‐based franchising in the developing world: a middle‐eastern consumer perspective

Marko Grünhagen; Carl L. Witte; Susie Pryor; Marko Grunhagen

doi:10.1002/cb.289

Effects of US‐based franchising in the developing world: a middle‐eastern consumer perspective

Marko Grünhagen, Carl L. Witte, Susie Pryor, Marko Grunhagen

Eastern Illinois University

Producción científica › revisión exhaustiva

Idioma original	American English
Publicación	Journal of Consumer Behaviour
Volumen	9
DOI	https://doi.org/10.1002/cb.289
Estado	Published - ene 1 2009

Disciplines

Economics
Marketing

Acceder al documento

10.1002/cb.289Licencia: Unspecified

Otros archivos y enlaces

https://onlinelibrary.wiley.com/doi/10.1002/cb.289

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title = "Effects of US‐based franchising in the developing world: a middle‐eastern consumer perspective",

author = "Marko Gr{\"u}nhagen and Witte, \{Carl L.\} and Susie Pryor and Marko Grunhagen",

note = "Corresponding Author E-mail address: [email protected] School of Business, Eastern Illinois University, 4012 Lumpkin Hall, Charleston, IL 61920, USA School of Business, Eastern Illinois University, 4012 Lumpkin Hall, Charleston, IL 61920, USA. Search for more papers by this author First published: This paper investigates the impact of US‐based franchising in the Middle Eastern context of Egypt.",

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N1 - Corresponding Author E-mail address: [email protected] School of Business, Eastern Illinois University, 4012 Lumpkin Hall, Charleston, IL 61920, USA School of Business, Eastern Illinois University, 4012 Lumpkin Hall, Charleston, IL 61920, USA. Search for more papers by this author First published: This paper investigates the impact of US‐based franchising in the Middle Eastern context of Egypt.

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