Cultural Convergence in Emerging Markets through Franchising: The Case of McDonald’s in China and India

J Jeon, B Meiseberg, R P Dant, M Grünhagen, Marko Grunhagen

Producción científica › revisión exhaustiva

Idioma original	American English
Publicación	25th Annual International Society of Franchising Conference
Estado	Published - ene 1 2011

Disciplines

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AU - Meiseberg, B

AU - Dant, R P

AU - Grünhagen, M

AU - Grunhagen, Marko

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