Cultural Convergence in Emerging Markets through Franchising: The Case of McDonald’s in China and India

J Jeon, B Meiseberg, Rp Dant, M Grünhagen, Marko Grunhagen

Producción científica › revisión exhaustiva

Idioma original	American English
Publicación	Journal of Small Business Management
Volumen	54
Estado	Published - ene 1 2015

Disciplines

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AU - Meiseberg, B

AU - Dant, Rp

AU - Grünhagen, M

AU - Grunhagen, Marko

N1 - Cultural Convergence in Emerging Markets through Franchising: The Case of McDonald's in China and India

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