@article{5f26e2ab0aeb41afb95045dbca69b836,
title = "Crisis Management at Toyota",
author = "Sysko Jim and Shinde, \{Jaysinha S.\}",
note = "Abstract This study reports on the results of a study conducted with undergraduate students at a Midwestern university. The study's focus is on developing and validating the Toyota Customer Confidence Survey (TCCS). Another objective of the study is to measure student understanding of Toyota's handling of its vehicle acceleration complaints and how this handling/mishandling may have cost the auto manufacturer its storied reputation.",
year = "2015",
month = feb,
day = "1",
language = "American English",
volume = "8",
journal = "Advances in Management",
}