Corporations brought to you by NASCAR: Rhetorical identification through sponsorship

Producción científica › revisión exhaustiva

Idioma original	English
Páginas (desde-hasta)	180-192
Número de páginas	13
Publicación	International Journal of Sports Marketing and Sponsorship
Volumen	9
N.º	3
DOI	https://doi.org/10.1108/ijsms-09-03-2008-b006
Estado	Published - abr 2008

ASJC Scopus Subject Areas

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title = "Corporations brought to you by NASCAR: Rhetorical identification through sponsorship",

keywords = "Corporate sponsorship, NASCAR, Rhetorical identification",

author = "Matthew Gill",

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