Corporate branding versus product branding in emerging markets

Producción científica › revisión exhaustiva

Idioma original	American English
Publicación	Marketing Intelligence & Planning
Volumen	24
DOI	https://doi.org/10.1108/02634500610672099
Estado	Published - jun 1 2006

Disciplines

@article{be694ad2a712412ca355041863ebfbc1,

title = "Corporate branding versus product branding in emerging markets",

author = "Xie, \{Henry Yu\} and Boggs, \{David J.\}",

year = "2006",

month = jun,

day = "1",

doi = "10.1108/02634500610672099",

language = "American English",

volume = "24",

journal = "Marketing Intelligence \& Planning",

}

TY - JOUR

T1 - Corporate branding versus product branding in emerging markets

AU - Xie, Henry Yu

AU - Boggs, David J.

PY - 2006/6/1

Y1 - 2006/6/1

UR - https://www.emerald.com/insight/content/doi/10.1108/02634500610672099/full/pdf

U2 - 10.1108/02634500610672099

DO - 10.1108/02634500610672099

M3 - Article

VL - 24

JO - Marketing Intelligence & Planning

JF - Marketing Intelligence & Planning

ER -