Corporate branding versus product branding in emerging markets: A conceptual framework

Henry Yu Xie; David J. Boggs

doi:10.1108/02634500610672099

Corporate branding versus product branding in emerging markets: A conceptual framework

Henry Yu Xie
, David J. Boggs

College of Charleston

Producción científica › revisión exhaustiva

Idioma original	English
Páginas (desde-hasta)	347-364
Número de páginas	18
Publicación	Marketing Intelligence and Planning
Volumen	24
N.º	4
DOI	https://doi.org/10.1108/02634500610672099
Estado	Published - 2006

ASJC Scopus Subject Areas

Marketing

Acceder al documento

10.1108/02634500610672099

Otros archivos y enlaces

Citar esto

@article{7f4e20aa5af0418dad87d20f2d22631d,

title = "Corporate branding versus product branding in emerging markets: A conceptual framework",

keywords = "Corporate branding, Emerging markets, Market entry, Multinational firms",

author = "Xie, \{Henry Yu\} and Boggs, \{David J.\}",

year = "2006",

doi = "10.1108/02634500610672099",

language = "English",

volume = "24",

pages = "347--364",

journal = "Marketing Intelligence and Planning",

issn = "0263-4503",

number = "4",

}

TY - JOUR

T1 - Corporate branding versus product branding in emerging markets

T2 - A conceptual framework

AU - Xie, Henry Yu

AU - Boggs, David J.

PY - 2006

Y1 - 2006

KW - Corporate branding

KW - Emerging markets

KW - Market entry

KW - Multinational firms

UR - https://www.scopus.com/pages/publications/33744811459

UR - https://www.scopus.com/pages/publications/33744811459#tab=citedBy

U2 - 10.1108/02634500610672099

DO - 10.1108/02634500610672099

M3 - Review article

AN - SCOPUS:33744811459

SN - 0263-4503

VL - 24

SP - 347

EP - 364

JO - Marketing Intelligence and Planning

JF - Marketing Intelligence and Planning

IS - 4

ER -