Corporate branding versus product branding in emerging markets: A conceptual framework

Producción científica › revisión exhaustiva

Idioma original	English
Páginas (desde-hasta)	347-364
Número de páginas	18
Publicación	Marketing Intelligence and Planning
Volumen	24
N.º	4
DOI	https://doi.org/10.1108/02634500610672099
Estado	Published - 2006

ASJC Scopus Subject Areas

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title = "Corporate branding versus product branding in emerging markets: A conceptual framework",

keywords = "Corporate branding, Emerging markets, Market entry, Multinational firms",

author = "Xie, {Henry Yu} and Boggs, {David J.}",

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