Are Some Franchisees More Entrepreneurial Than Others? a Conceptual Perspective on Multi-Unit Franchisees*

Marko Grünhagen; Robert A. Mittelstaedt; Marko Grunhagen

Are Some Franchisees More Entrepreneurial Than Others? a Conceptual Perspective on Multi-Unit Franchisees*

Marko Grünhagen, Robert A. Mittelstaedt, Marko Grunhagen

Eastern Illinois University

Producción científica › revisión exhaustiva

Idioma original	American English
Publicación	Journal of Business and Entrepreneurship
Volumen	12
Estado	Published - oct 1 2000

Disciplines

Economics
Marketing

Otros archivos y enlaces

https://www.questia.com/library/journal/1P3-1395197601/are-some-franchisees-more-entrepreneurial-than-others

Citar esto

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title = "Are Some Franchisees More Entrepreneurial Than Others? a Conceptual Perspective on Multi-Unit Franchisees*",

author = "Marko Gr{\"u}nhagen and Mittelstaedt, \{Robert A.\} and Marko Grunhagen",

note = "ABSTRACT This article examines the recent emergence of multi-unit franchising from the franchisee perspective. It provides a conceptual comparison of the two prevalent domestic types of multi-unit franchising in the U.S. area development and sequential multi-unit franchising.",

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volume = "12",

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AU - Mittelstaedt, Robert A.

AU - Grunhagen, Marko

N1 - ABSTRACT This article examines the recent emergence of multi-unit franchising from the franchisee perspective. It provides a conceptual comparison of the two prevalent domestic types of multi-unit franchising in the U.S. area development and sequential multi-unit franchising.

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