Understanding First-Generation College Students’ Perceptions of Sorority Recruitment

Abstract

This study explores first-generation college students’ discovery of sororities, influences for going through a recruitment process, and motivations for selection. There is a gap in the literature when it comes to first-generation college students and greek organizations, specifically sororities, and this study aides in bridging the gap and providing information regarding strategies for recruitment and marketing practices. With more informed practices on first-generation student populations, an increased quality of marketing and programming could be implemented, as well as retention. This study and its findings allow for more intentionality and enhancements to occur, especially when promoting the greek experience and sorority recruitment for first-generation college students and their support systems. Everyone wants to feel as though they belong and that they truly matter and this study brings forth how many first-generation college students have been able to experience it through their perceptions of sorority recruitment.

Date of Award	2025
Original language	American English
Awarding Institution	Eastern Illinois University
Supervisor	Dianne M Timm (Supervisor)