"Single Girl Summer" Enterprise: Building a Successful Brand Using Social Media as a Branding Tool

Abstract

This is a creative thesis that examines the benefits of using an integrated public relations and marketing campaign for the novel, Single Girl Summer. The campaign was created during the fall semester of 2012, after determining that the novel lacked a clear and concise brand identity. This document outlines important factors that happened during the campaign including; literature research, plan of implementation, promotional work, and more. Finally, this paper discusses the implications of the campaign and results, examining the effectiveness of the integrated public relations and marketing campaign for Single Girl Summer.

Date of Award	2013
Original language	American English
Awarding Institution	Eastern Illinois University
Supervisor	Brian C. Sowa (Supervisor)