Organizational Identity as a Promotional Tool: The Case of the Panther Paw

Abstract

This paper examines a promotional campaign that was put together during the fall semester of 2012. The campaign was for a local bar, the Panther Paw Bar and Grill, and after data collection, it was determined that the main issue the bar suffered from was a lack of identity. So, with this knowledge, organizational identity was chosen as the main promotional tool for the campaign. The content of this paper outlines this process from start to finish including data collection, the plan put in place for the bar, and the promotional work that was done throughout the fall semester of 2012. It is concluded with a results and evaluation section that highlights the effectiveness of the communication campaign for the Panther Paw Bar and Grill.

Date of Award	2013
Original language	American English
Awarding Institution	Eastern Illinois University
Supervisor	Matthew J. Gill (Supervisor)