Nonprofit visual identity: Evaluating the needs and wants

Abstract

Visual identity originates within the internal structures of both for-profit and nonprofit organizations. Establishing this visual identity is necessary for any organization, so it can gain mvareness in a community and even develop a relationship with its potential clients and donors. For many nonprofit organizations, the identity should be the central component of fundraising and marketing procedures; however, nonprofits, at times, disengage with their needs and instead focus on their wants, losing sight of the importance of standardizing their image. Through this client-based project, which focused on audience relationship, social responsibility, and ethical awareness, 1 partnered with a nonprofit organization to assess its needs, develop its identity, and improve its overall image.

Date of Award	2012
Original language	American English
Awarding Institution	Eastern Illinois University
Supervisor	Terri A. Fredrick (Supervisor)