Does menu labeling effect [sic] consumer choices?

Abstract

The purpose of this study was to determine if patrons purchase fewer calories
when calorie information was posted on fast food menus. Researchers also sought to
explore how the factors of price, taste, and caloric content influenced purchase decisions.
Additionally, to determine if certain groups utilize calorie labels more than others,
researchers explored demographic factors like gender, age, and education level and other
factors like frequency of fast food consumption and knowledge of daily caloric intake.

Date of Award	2012
Original language	American English
Awarding Institution	Eastern Illinois University
Supervisor	Karla Kennedy-Hagan (Supervisor)