The purpose of this exploratory study was to examine the consumer behavior relationship between mothers and their adult daughters. Intergenerational influences (IGI), communication patterns, and the length of time adult daughters lived with their mothers are variables explored in this study. The results of this study suggested that, although the adult daughter seems to have a meaningful relationship with her mother, the only significant correlation was between mother-daughter communication patterns and the mother's role in her adult daughter's consumer behavior.
| Date of Award | 2013 |
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| Original language | American English |
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| Awarding Institution | - Eastern Illinois University
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| Supervisor | Katherine A. Shaw (Supervisor) |
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Consumer behavior relationship between mothers and their adult daughters
Marcotte, H. M. (Author). 2013
Student thesis: Master's Thesis › Master of Science (MS)