Branding a Cohesive Identity: The Case of Northern Illinois Alliance

Abstract

This paper reflects upon a communication action plan that was developed for Northern Illinois Alliance. After examination of its current communication, competitor communication, research from Adayana (a research firm), and discussions with NIA's general manager, it was determined that NIA suffers from a lack of cohesive organizational identity and overall branding. Therefore, organizational identity and branding were used as the framework for the communication action plan. The paper outlines data collection, reasoning for the proposed tactics within the communication action plan, and an overall evaluation from NIA's general manager.

Date of Award	2015
Original language	American English
Awarding Institution	Eastern Illinois University
Supervisor	Matthew J. Gill (Supervisor)