A mother's consumer socialization: The relationship with her daughter's compulsive buying behavior

Abstract

The purpose of this research was to examine the relationship between a daughter's
perception of her mother's consumer socialization (both overt and covert) and the
development of compulsive buying behavior of that child as an adult. Previous studies
suggest that mothers socialize their children into the consumers that they become as
adults. The participants in this study were female students at a Midwestern university,
ranging in age from 17 to 25, who designated themselves as those who "love to shop."
Data were collected via a multi-part questionnaire. The results of this study suggested
that mothers' buying behaviors have an influence on their daughters' consumer behavior
as adults. If mothers displayed compulsive tendencies, their daughters were also likely to
display compulsive tendencies. It was also found that mothers who displayed effective or
ineffective money management skills had daughters that were repeating those same
behaviors as adults.

Date of Award	2011
Original language	American English
Awarding Institution	Eastern Illinois University
Supervisor	Linda Simpson (Supervisor)