Virtual Brand Community Experience, Identification, and Electronic Word-of-mouth

Lin Qiao; Mengmeng Song; Nan Wang

doi:10.1080/08874417.2019.1661805

Virtual Brand Community Experience, Identification, and Electronic Word-of-mouth

Lin Qiao
, Mengmeng Song
, Nan Wang

Eastern Illinois University

Nankai University
Hainan University

Research output: Contribution to journal › Article › peer-review

Original language	American English
Journal	Journal of Computer Information Systems
DOIs	https://doi.org/10.1080/08874417.2019.1661805
State	Published - Oct 9 2019

Disciplines

Psychology
Public Relations and Advertising

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10.1080/08874417.2019.1661805License: Unspecified

Cite this

@article{bdb78d26f5f146a5b7688cb35b7ce8c5,

title = "Virtual Brand Community Experience, Identification, and Electronic Word-of-mouth",

author = "Lin Qiao and Mengmeng Song and Nan Wang",

note = "Despite recognizing the importance of virtual brand community (VBC) and the existence of different types of electronic word-of-mouth (eWOM) behaviors (e.g., opinion giving, opinion passing and opinion seeking), the existing literature remains inadequate regarding the influences of VBC experiences and identification on eWOM.",

year = "2019",

month = oct,

day = "9",

doi = "10.1080/08874417.2019.1661805",

language = "American English",

journal = "Journal of Computer Information Systems",

}

TY - JOUR

T1 - Virtual Brand Community Experience, Identification, and Electronic Word-of-mouth

AU - Qiao, Lin

AU - Song, Mengmeng

AU - Wang, Nan

N1 - Despite recognizing the importance of virtual brand community (VBC) and the existence of different types of electronic word-of-mouth (eWOM) behaviors (e.g., opinion giving, opinion passing and opinion seeking), the existing literature remains inadequate regarding the influences of VBC experiences and identification on eWOM.

PY - 2019/10/9

Y1 - 2019/10/9

UR - https://www.tandfonline.com/doi/full/10.1080/08874417.2019.1661805

U2 - 10.1080/08874417.2019.1661805

DO - 10.1080/08874417.2019.1661805

M3 - Article

JO - Journal of Computer Information Systems

JF - Journal of Computer Information Systems

ER -

Virtual Brand Community Experience, Identification, and Electronic Word-of-mouth

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