“Those Magic Initials, G.B.S.”: Copywriting for the Irish Clipper

Christopher Wixson

doi:10.1007/978-3-319-78628-5_5

“Those Magic Initials, G.B.S.”: Copywriting for the Irish Clipper

Eastern Illinois University

Research output: Contribution to journal › Article › peer-review

Original language	American English
Journal	Default journal
DOIs	https://doi.org/10.1007/978-3-319-78628-5_5
State	Published - Jan 1 2018

Disciplines

Film and Media Studies
Tourism
Political Science

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10.1007/978-3-319-78628-5_5License: Unspecified

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title = "“Those Magic Initials, G.B.S.”: Copywriting for the Irish Clipper",

author = "Christopher Wixson",

note = "Christopher Wixson Part of the Bernard Shaw and His Contemporaries book series (BSC) The author explores Shaw's foray into tourism via his participation in a 1948 campaign for Pan-American air service to Ireland.",

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“Those Magic Initials, G.B.S.”: Copywriting for the Irish Clipper

Disciplines

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