| Original language | American English |
|---|---|
| Journal | Journal of Macromarketing |
| Volume | 29 |
| DOIs | |
| State | Published - Sep 1 2009 |
Disciplines
- Economics
- Social and Behavioral Sciences
- Sociology
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William E. Kilbourne, Michael J. Dorsch, Pierre McDonagh, Bertrand Urien, Andrea Prothero, Marko Grünhagen, Michael Jay Polonsky, David Marshall, Janice Foley, Alan Bradshaw, Marko Grunhagen
Research output: Contribution to journal › Article › peer-review
| Original language | American English |
|---|---|
| Journal | Journal of Macromarketing |
| Volume | 29 |
| DOIs | |
| State | Published - Sep 1 2009 |