The Effective Delivery of Franchisor Services: A Comparison of U.S. and German Support Practices for Franchisees

Marko Grünhagen; Robin B. DiPietro; Robert E. Stassen; Lorelle Frazer; Marko Grunhagen

doi:10.1080/10466690802064034

The Effective Delivery of Franchisor Services: A Comparison of U.S. and German Support Practices for Franchisees

Marko Grünhagen, Robin B. DiPietro, Robert E. Stassen, Lorelle Frazer, Marko Grunhagen

Eastern Illinois University

Research output: Contribution to journal › Article › peer-review

Original language	American English
Journal	Journal of Marketing Channels
Volume	15
DOIs	https://doi.org/10.1080/10466690802064034
State	Published - Sep 10 2008

Disciplines

Economics
Marketing

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10.1080/10466690802064034License: Unspecified

Cite this

@article{cec42cd60cfa49eaa7395b143b6b9278,

title = "The Effective Delivery of Franchisor Services: A Comparison of U.S. and German Support Practices for Franchisees",

author = "Marko Gr{\"u}nhagen and DiPietro, \{Robin B.\} and Stassen, \{Robert E.\} and Lorelle Frazer and Marko Grunhagen",

note = "Conventional wisdom suggests that more services offered by franchisors should lead to fewer complaints from franchisees, and that franchisees ought to be better off with additional support provided. We set out to differentiate those services that are truly effective and are perceived as beneficial by franchisees from those that may have little effect or may even be perceived as counterproductive.",

year = "2008",

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doi = "10.1080/10466690802064034",

language = "American English",

volume = "15",

journal = "Journal of Marketing Channels",

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TY - JOUR

T1 - The Effective Delivery of Franchisor Services: A Comparison of U.S. and German Support Practices for Franchisees

AU - Grünhagen, Marko

AU - DiPietro, Robin B.

AU - Stassen, Robert E.

AU - Frazer, Lorelle

AU - Grunhagen, Marko

N1 - Conventional wisdom suggests that more services offered by franchisors should lead to fewer complaints from franchisees, and that franchisees ought to be better off with additional support provided. We set out to differentiate those services that are truly effective and are perceived as beneficial by franchisees from those that may have little effect or may even be perceived as counterproductive.

PY - 2008/9/10

Y1 - 2008/9/10

UR - https://www.tandfonline.com/doi/full/10.1080/10466690802064034

U2 - 10.1080/10466690802064034

DO - 10.1080/10466690802064034

M3 - Article

VL - 15

JO - Journal of Marketing Channels

JF - Journal of Marketing Channels

ER -

The Effective Delivery of Franchisor Services: A Comparison of U.S. and German Support Practices for Franchisees

Disciplines

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