The Effective Delivery of Franchisor Services: A Comparison of U.S. and German Support Practices for Franchisees

Marko Grunhagen, Robin B. Di Pietro, Robert Stassen, Lorelle Frazer

Research output: Contribution to journalArticlepeer-review

Original languageAmerican English
Journal2007 International Society of Franchise Conference
StatePublished - Jan 1 2007

Disciplines

  • Business
  • Marketing

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