@article{cec42cd60cfa49eaa7395b143b6b9278,
title = "The Effective Delivery of Franchisor Services: A Comparison of U.S. and German Support Practices for Franchisees",
author = "Marko Gr{\"u}nhagen and DiPietro, {Robin B.} and Stassen, {Robert E.} and Lorelle Frazer and Marko Grunhagen",
note = "Conventional wisdom suggests that more services offered by franchisors should lead to fewer complaints from franchisees, and that franchisees ought to be better off with additional support provided. We set out to differentiate those services that are truly effective and are perceived as beneficial by franchisees from those that may have little effect or may even be perceived as counterproductive.",
year = "2008",
month = sep,
day = "10",
doi = "10.1080/10466690802064034",
language = "American English",
volume = "15",
journal = "Journal of Marketing Channels",
}