| Original language | American English |
|---|---|
| Journal | European Journal of Marketing |
| Volume | 37 |
| DOIs | |
| State | Published - Dec 1 2003 |
Disciplines
- Public Relations and Advertising
- Agribusiness
- Marketing
- Business
Marko Grünhagen, Stephen J. Grove, James W. Gentry, Marko Grunhagen
Research output: Contribution to journal › Article › peer-review
| Original language | American English |
|---|---|
| Journal | European Journal of Marketing |
| Volume | 37 |
| DOIs | |
| State | Published - Dec 1 2003 |