The difficulties in using a cost leadership strategy in emerging markets

Daniel W. Baack; David J. Boggs

doi:10.1108/17468800810862605

The difficulties in using a cost leadership strategy in emerging markets

Ball State University

Research output: Contribution to journal › Article › peer-review

Original language	English
Pages (from-to)	125-139
Number of pages	15
Journal	International Journal of Emerging Markets
Volume	3
Issue number	2
DOIs	https://doi.org/10.1108/17468800810862605
State	Published - Apr 11 2008

ASJC Scopus Subject Areas

Business and International Management
General Business,Management and Accounting

Keywords

Competitive strategy
Emerging markets
Multinational companies

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10.1108/17468800810862605

Cite this

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The difficulties in using a cost leadership strategy in emerging markets

ASJC Scopus Subject Areas

Keywords

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