@article{0bb20a7602174aeca49220ddbae084c1,
title = "The difficulties in using a cost leadership strategy in emerging markets",
author = "Baack, {Daniel W.} and Boggs, {David J.}",
note = "Daniel W. Baack (Miller School of Business, Ball State University, Muncie, Indiana, USA) David J. Boggs (School of Business, Eastern Illinois University, Charleston, Illinois, USA) - Strategic contingency theory maintains that a successful strategy should fit the features of the environment in which it is implemented, suggesting that different strategies are required in different world markets.",
year = "2008",
month = apr,
day = "11",
doi = "10.1108/17468800810862605",
language = "American English",
volume = "3",
journal = "International Journal of Emerging Markets",
}