@article{f0a7468518774c63a00f780b07fad608,
title = "“The Biggest Scoop in Advertising History”: Personality Marketing, G.B.S., and the Near-Testimonial",
author = "Christopher Wixson",
note = "Christopher Wixson Part of the Bernard Shaw and His Contemporaries book series (BSC) The author uses two influential advertising campaigns from the late 1920s as case studies that illustrate how the advertising industry and Shaw are using {"}collaboration{"} to further articulate professional identities and produce novel strategies for the promotion of personality and product.",
year = "2018",
month = jan,
day = "1",
doi = "10.1007/978-3-319-78628-5_4",
language = "American English",
journal = "Default journal",
}