Telecommunications issues: the marketing managers’ viewpoint

John R. Willems; Karen Ketler

doi:10.1108/02634509910271579

Telecommunications issues: the marketing managers’ viewpoint

John R. Willems
, Karen Ketler

Eastern Illinois University

Eastern Illinois University

Research output: Contribution to journal › Article › peer-review

Original language	American English
Journal	Marketing Intelligence & Planning
Volume	17
DOIs	https://doi.org/10.1108/02634509910271579
State	Published - Jun 1 1999

Disciplines

Communication Technology and New Media
Business
Marketing

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10.1108/02634509910271579License: Unspecified

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title = "Telecommunications issues: the marketing managers{\textquoteright} viewpoint",

author = "Willems, \{John R.\} and Karen Ketler",

note = "John R. Willems (Assistant Professor of Quantitative Analysis, School of Business, Eastern Illinois University, Charlestown, Illinois, USA) Karen Ketler (Associate Professor of Information Systems, School of Business, Eastern Illinois University, Charlestown, Illinois, USA) Reports the results of a survey of marketing managers with respect to the importance of telecommunications issues and the quality of their telecommunications training.",

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doi = "10.1108/02634509910271579",

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N1 - John R. Willems (Assistant Professor of Quantitative Analysis, School of Business, Eastern Illinois University, Charlestown, Illinois, USA) Karen Ketler (Associate Professor of Information Systems, School of Business, Eastern Illinois University, Charlestown, Illinois, USA) Reports the results of a survey of marketing managers with respect to the importance of telecommunications issues and the quality of their telecommunications training.

PY - 1999/6/1

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U2 - 10.1108/02634509910271579

DO - 10.1108/02634509910271579

M3 - Article

VL - 17

JO - Marketing Intelligence & Planning

JF - Marketing Intelligence & Planning

ER -

Telecommunications issues: the marketing managers’ viewpoint

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