@article{d2195c564e27468286464a1e216212bc,
title = "Telecommunications issues: the marketing managers{\textquoteright} viewpoint",
author = "Willems, {John R.} and Karen Ketler",
note = "John R. Willems (Assistant Professor of Quantitative Analysis, School of Business, Eastern Illinois University, Charlestown, Illinois, USA) Karen Ketler (Associate Professor of Information Systems, School of Business, Eastern Illinois University, Charlestown, Illinois, USA) Reports the results of a survey of marketing managers with respect to the importance of telecommunications issues and the quality of their telecommunications training.",
year = "1999",
month = jun,
day = "1",
doi = "10.1108/02634509910271579",
language = "American English",
volume = "17",
journal = "Marketing Intelligence & Planning",
}