Survey on the effectiveness of promotional and communication strategies adopted by financial services

Farhad Sadeh; Rosa H. Birjandi; Alireza Miremadi

doi:10.5897/AJBM11.2554

Survey on the effectiveness of promotional and communication strategies adopted by financial services

Farhad Sadeh, Rosa H. Birjandi, Alireza Miremadi

Eastern Illinois University

Research output: Contribution to journal › Article › peer-review

Original language	American English
Journal	African Journal of Business Management
Volume	6
DOIs	https://doi.org/10.5897/AJBM11.2554
State	Published - Nov 7 2012

Disciplines

Economics
Public Relations and Advertising
Marketing

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@article{7eac1e27710548849abf085914704b9c,

title = "Survey on the effectiveness of promotional and communication strategies adopted by financial services",

author = "Farhad Sadeh and Birjandi, {Rosa H.} and Alireza Miremadi",

note = "High volume domestic and international trade and business and their risks, force companies and business people to use financial services such as banks and insurance companies much more than ever. However, heavy competition in this industry impels financial service managers to work hard on their marketing strategies and plans.",

year = "2012",

month = nov,

day = "7",

doi = "10.5897/AJBM11.2554",

language = "American English",

volume = "6",

journal = "African Journal of Business Management",

}

TY - JOUR

T1 - Survey on the effectiveness of promotional and communication strategies adopted by financial services

AU - Sadeh, Farhad

AU - Birjandi, Rosa H.

AU - Miremadi, Alireza

N1 - High volume domestic and international trade and business and their risks, force companies and business people to use financial services such as banks and insurance companies much more than ever. However, heavy competition in this industry impels financial service managers to work hard on their marketing strategies and plans.

PY - 2012/11/7

Y1 - 2012/11/7

UR - https://academicjournals.org/journal/AJBM/article-abstract/094365A16531

U2 - 10.5897/AJBM11.2554

DO - 10.5897/AJBM11.2554

M3 - Article

VL - 6

JO - African Journal of Business Management

JF - African Journal of Business Management

ER -

Survey on the effectiveness of promotional and communication strategies adopted by financial services

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