@article{3485d2872d924353849cdc1ff8a216df,
title = "Single-unit versus multi-unit franchising in the U.S. fast-food industry : a comparative analysis from the franchisee perspective",
author = "Grunhagen, {Marko H}",
note = "This study examines multi-unit franchising in the domestic fast-food industry from the franchisee's perspective by comparing it to single-unit franchising, and assessing the advantages of a multi-unit approach. The data were obtained in retrospective surveys. Two control groups' prospective perceptions were used to validate the retrospective data.",
year = "2000",
month = jan,
day = "1",
language = "American English",
journal = "Default journal",
}