Abstract
This course examines the methods and approaches to planning,
pitching, and implementing public relations campaigns. It introduces students to a
stakeholder approach to developing campaign strategy including preparing a project
proposal, managing a campaign, and evaluating a campaign’s success. The techniques
addressed in this course are applicable to diverse clients and build on prior knowledge of
public relations writing.
| Original language | American English |
|---|---|
| State | Published - 2019 |
Disciplines
- Communication
- Public Relations and Advertising